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用“痛并兴隆着”这句话萝莉少女,描述这几年的全球智能衣服行业相称贴切。
一方面,市集限制依然保持着老成增长。凭证潮电智库统计估算,客岁全球智能衣服拓荒出货量接近6亿台。明天三年的年复合增长率在3.5%控制,在2028年有望达到6.5亿台。这也意味着,产业链高下流仍保有豪阔的市集空间。
另一方面,行业内卷号称惨烈,洗牌提速。除了赤裸裸的价钱战,可衣服末端形式快速从智高腕表/手环、TWS耳机向智能抵制、智能眼镜等新规模扩延,况兼市集面目聚积化迹象表露,某些时间、资金储备与制造委派等硬实力不够的企业缓缓被淘汰出局。
动作智能衣服产业链最遑急的智力之一,ODM能够通过供应链整合和限制化效应,有用裁汰原材料采购、先进制造及物流输送等各个智力的资本,在坐褥、瞎想、研发等全主义助力下流末端品牌。
不夸张的说,ODM伙伴实力的强弱,某种进度上径直影响着智能衣服市集的品牌面目。
凭证智能衣服产业链处调研信息,当今智联盛亚、爱保护、领为创新、琦沃、舟海等五大专科ODM厂商相称活跃,计谋布局层面各具特质。潮电智库从年产能、出货量/市占率、主要客户、市集散布等企业磋磨的几个关键身分分析发现,其中智联盛亚的详尽竞争力要胜出一筹。年出货量冲破10KK之上,主要客户群体亦然泰西及东南亚地区衣服品牌。本人也聚积的高端融会品性及东南亚性价比出货详尽。
01年产能
产能是ODM厂商对下流供货身手的径直体现,亦然委派的遑急保险。一般来说产能运用率越高,标明订单越充足。
从榜单不错看出,智联盛亚的年产能达到1500万台,比其他友商当先25%—90%。
这与其多元化的居品布局有着密切关联。
凭证潮电智库了解,智联盛亚自研的可衣服居品还是杰出百款,主要包括蓝牙智高腕表、儿童智高腕表、蓝牙手环、4G 智高腕表、智能健康监护腕表;智能抵制、蓝牙耳机以特殊他智能IOT品类等。由于瞎想新颖,性价比超高,当今其居品用户群障翳全球100多个国度和地区。
值得注意的是,智联盛亚接近好像的产能运用率,也属于行业当先,标明公司的日常订单及委派处于较为健康的水平。对比来看,领为创新不仅产能限制较小,况兼产能运用率不到40%,需要进一步发力追逐。
02出货量/市占率
出货量目的是企业居品竞争力、市集营销,以及资源掌控等多种身手的详尽体现,更是企业营收的晴雨表。无为来说,出货量越大,相应的市集占有率也会越高。
凭证潮电智库从销耗电子产业链调研信息,智联盛亚的智能衣服年出货量达到1150万台。在现时仍为百放王人放的产业面目下,两位数的市占率不仅助公司置身头部ODM阵营,更是居品迭代与品性实力的充分体现。
智能衣服居品每年数亿的出货限制,引诱了各路品牌玩家涌入,仅以智高腕表为例,就有传统腕表企业、手机端企业、互联网企业、医疗端以及5G+IOT企业等五大阵营,居品末端功能的离别与细分,是市集增量的主要动能,也为ODM厂商提供了更多的订单契机。
03主要客户
领有品牌客户的数目与质料,不错讲解ODM实力的“含金量”。
五大智能衣服ODM厂商都有我方的中枢客户资源,辐照范围障翳国表里。其中智联盛亚的主要客户包括Titan、boat、Noise、Techmade、fire-bolt等,爱保护的主要客户是Haylou,avon,琦沃的主要客户是Haylou,传音,舟海的主要客户是小米,传音,领为创新的主要客户是华米,Titan。
不错彰着看出,由于居品定位和营业模式相通,ODM厂商之间存在常见的客户群重复舒坦,这导致订单资源及市集份额出现径直争夺。
某品牌智能衣服厂商对潮电智库示意,“遴选多家ODM合营,主如果出于回避坐褥与委派的供应风险考量,但最为看中的照旧资本抵制与品性管控,以及UI瞎想、多模子生态、居品更新迭代的综称身手。”
04市集散布
以2016年苹果发布首款TWS耳机AirPods为秀雅,一场智能衣服的风暴席卷全球,于今方兴未已,况兼还是从耳部经济,膨胀至腕部、指部、头部经济。
弘大的中国制造紧紧把抓住了这一销耗电子的时期风口。限度当今,五大智能衣服ODM厂商的出货轨迹广泛全球,特地在亚非拉地区树立了实足的上风。
必须指出的是,泰西市集的居品价钱与利润空间更大,但相应的准初学槛也更高,一直被视为中国制造企业的试金石。凭证潮电智库了解,智联盛亚在泰西的出货量占比还是杰出50%,成为公司连年功绩逆势连增的关键。
凭证智联盛亚发展有蓄意,除了镇定和扩大在智高腕表/手环领域的当先上风,还将依托国外弘大的智能衣服居品研发制造身手,以强健的全球闻名品牌合营教会动作背书,得当客户需求,深化拓展XR、智能抵制等新品类,不时兑现出货与营收的双增量。
而智联盛亚是一家专注于智能可衣服拓荒的坐褥型企业,是全球当先的智能衣服居品惩处决议提供商,居品触及可衣服腕表手环、智能抵制特殊他智能IOT品类。公司是集瞎想、研发、坐褥、销售为一体勉力于于全球客户提供oem、odm奇迹的可衣服集成奇迹商。
智联盛亚有完善的国外智能衣服居品研发制造身手,强健的全球闻名品牌合营教会,不错很好的了解市集趋势,提供平常时间改进决议,能够快速高效地向多元化客户公共提供智能可衣服居品拓荒和惩处决议。细腻的信誉和专科的时间奇迹也为其获取了来自全球客户的信托和维持。
A comprehensive comparison of the competitive strength of the top five smart wearable ODM manufacturers shows that ZWear takes a strong lead.(The Title)
The phrase "suffering but happy" is very apt to describe the global smart wearable industry over the past few years.
On the one hand, Capacity of market continues to grow steadily. According to estimates from Chaodian Big DATA, the global shipment of smart wearable devices reached nearly 600 million units last year. The compound annual growth rate over the next three years is expected to be around 3.5%, and it is projected to reach 650 million units by 2028. This also indicates that there is still sufficient market space for both upstream and downstream players in the industry chain.
On the other hand, the competition within the industry is extremely fierce, and the reshuffling is accelerating. Besides the blatant price war, the forms of wearable terminals are rapidly expanding from smartwatches/fitness trackers and TWS headphones to new frontiers such as smart rings and smart glasses. Moreover, signs of market concentration are emerging, and some enterprises with insufficient technical, financial reserves, and manufacturing and delivery capabilities are gradually being eliminated.
As one of the most crucial links in the smart wearable device industry chain, ODM can effectively reduce costs in various aspects such as raw material procurement, advanced manufacturing, and logistics transportation through supply chain integration and scale effects, and comprehensively support downstream terminal brands in production, design, and R&D.
It is no exaggeration to say that the strength of ODM partners, to a certain extent, directly affects the brand landscape of the smart wearable market.
According to the research information from the smart wearable industry chain, currently, five major professional ODM manufacturers, namely ZWear, SMA, Linwear, Kingwear, and Zhouhaismart, are quite active, each having its own unique strategic layout. ChaoDian data analysis of several key elements of enterprise operation, including annual production capacity, shipment volume/market share, main customers, and market distribution, reveals that ZWear has a superior overall competitiveness. Its annual shipment volume has exceeded 10 million units, and its main customer base consists of wearable brands in Europe, America, and Southeast Asia. It also focuses on high-end sports quality and Southeast Asian cost-effective shipments.
01 Annual production capacity
Production capacity is a direct reflection of an ODM manufacturer's supply capacity to downstream customers and an important guarantee for delivery. Generally speaking, the higher the production capacity utilization rate, the more abundant the orders are.
As can be seen from the list, ZWear's annual production capacity has reached 15 million units, which is 25% to 90% higher than that of other competitors.
This is closely related to its diversified product layout.
According to the research of ChaoDian Data, ZWear has independently developed over a hundred wearable products, mainly including Bluetooth smartwatches, children's smartwatches, Bluetooth bracelets, 4G smartwatches, smart health watches; smart rings, Bluetooth TWS and other smart IoT categories, etc. Due to their novel designs and extremely high cost performance, their products currently cover over 100 countries and regions worldwide.
It is worth noting that ZWear's capacity utilization rate of nearly 80% is also among the leading in the industry, indicating that the company's daily orders and deliveries are at a relatively healthy level. In contrast, Linwear Innovation not only has a smaller production capacity but also a capacity utilization rate of less than 40%, and needs to further intensify its efforts to catch up.
02 Shipment Volume / Market Share
The shipment volume indicator is a comprehensive reflection of a company's product competitiveness, marketing capabilities, and resource control, among others. It is also a barometer of the company's revenue. In simple terms, the larger the shipment volume, the higher the corresponding market share will be.
According to the research information from the consumer electronics industry chain by ChaoDian Think Tank, ZWeara's annual shipment of smart wearables has reached 11.5 million units. In the current industry landscape where there are still numerous players, a double-digit market share not only helps the company join the top ODM camp but also fully demonstrates its product iteration and quality strength.
The annual shipment scale of smart wearable products reaching hundreds of millions has attracted a large number of brand players to enter the market. Taking smart watches as an example, there are five major camps including traditional watch enterprises, mobile phone enterprises, Internet enterprises, medical enterprises and 5G+IOT enterprises. The differences and subdivisions of terminal product functions are the main driving force for market growth and also provide more order opportunities for ODM manufacturers.
03 Major Customers
The quantity and quality of brand customers can indicate the "gold content" of an ODM's strength.
All five major ODM manufacturers of smart wearables have their own core customer resources, with a coverage that spans both domestic and international markets. Among them, ZWear's main clients include Titan, Boat, Noise, Techmade, and Fire-Bolt;SMA's main client is Haylou; Kingwear's main clients are Haylou and Transsion; Zhouhai's main clients are Xiaomi and Transsion; and Linwear's main clients are Huami and Titan.
It is obvious that due to similar product positioning and business models, there is a common overlap of customer groups among ODM manufacturers, which leads to direct competition for order resources and market share.
A smart wearable device manufacturer of a certain brand told ChaoDian Think Tank, "The reason for choosing multiple ODMs for cooperation is mainly to avoid supply risks in production and delivery. However, what we value most is cost control and quality management, as well as the comprehensive capabilities in UI design, multi-model ecosystem, and product update and iteration."
04 Market Distribution
Marked by the release of the first TWS earphones, AirPods, by Apple in 2016, a storm of smart wearables swept across the world and has been gaining momentum ever since. It has expanded from the ear economy to the wrist, finger and head economies.
Powerful Chinese manufacturing has firmly seized the opportunity of this era of consumer electronics. As of now, the shipment trajectories of the top five smart wearable ODM manufacturers have spread across the globe, especially establishing an absolute advantage in Asia, Africa and Latin America.
影视在线It must be pointed out that the product prices and profit margins in the European and American markets are higher, but the corresponding entry barriers are also higher. They have always been regarded as the touchstone for Chinese manufacturing enterprises. According to the information from ChaoDian Think Tank, the shipment volume of ZWear in Europe and America has exceeded 50%, which has become the key to the company's consecutive performance growth in recent years despite the adverse circumstances.
According to the development plan of ZWear, in addition to consolidating and expanding its leading position in the smartwatch and smart bracelet market, it will also rely on its strong overseas R&D and manufacturing capabilities for smart wearables, and leverage its stable global brand cooperation experience as a guarantee. It will respond to customer demands, further explore new product categories such as XR and smart rings, and continuously achieve double growth in shipments and revenue.
ZWear is a production-oriented enterprise specializing in smart wearable devices and a leading global provider of smart wearable product solutions. Its products cover smart watches, smart bracelets, smart rings, and other smart IoT categories. The company integrates design, research and development, production, and sales, and is committed to providing OEM and ODM services to global customers as a smart wearable integrated service provider.
ZWear has a complete overseas smart wearable product R&D and manufacturing capability, stable cooperation experience with global well-known brands, and can well understand market trends, provide a wide range of technological revolution solutions, and quickly and efficiently provide smart wearable products and solutions to a diverse customer base. Its good reputation and professional technical services have also earned the trust and support of customers from all over the world.
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